Search engine optimization is a procedure of developing reliable content that is used to generate quality traffic. The extraordinary results on Google after making a search is due to the accessibility of SEO in search engines. Google crawler aligns the appropriate content to a search and ranks accordingly. It is a process of making a website visible to its users on Google or any other search engine. With the active use of SEO, websites have started doing keyword research, website architecture enhancement, and other fundamental tasks to make it rank high on search engines such as Google, and attract quality traffic.
Google Crawling and Indexing
Google generates results by compiling content from different resources such as websites, Google maps, other internet resources, and much more. As there is no central process to look for pages, Google has to search for content on its own through the process of crawling. When it finds out related quality-content, Google then goes through URLs or crawls the source to figure out if it is worth putting on the search engine to provide its users with reliable data only. An exclusive website of a business will have higher chances to be driven by Google or any other search engine. A good navigation system should be put up on the business’s home page of its website to make it even more visible to Google. It can take about a week to four weeks until Google crawls a website. Google then does the process of indexing a page by finding appropriate content and checking its popularity. However, SEO is the most fundamental attribute for every business’s website, if the goal is to be made visible for Google.
Moreover, Google will put into account all the aspects of a website, such as any Link-backs which the website is receiving. Many business websites use black hat SEO to generate fake link-backs for their site and also by adding extra keywords to manipulate the website. The chances of being banned by Google are very high if it catches any black hat SEO techniques used by the business. The role of headings, shares, and retweets of a website can be utilized at this part as more popularity will encourage Google to rank the website for its users.
Google updates and SEO
Google updates are the slight changes that Google makes in its algorithm for ranking particular content, which occur almost every two or three months. Moreover, indexed webpages are filtered and, according to their relevance, are updated and ranked. It is possible if a page is ranked high for its keywords, will rank at the bottom after the Google core update and vice versa. The websites which have a bad content quality, and a massive amount of stuffed keywords, with non-optimized content for its SEO, will be facing a downfall in their Google ranks. If you want to rank first in google with good search engine optimization you avail our services.
Introduction of Black Hat SEO
Black Hat SEO techniques are illegal activities that are used by businesses to increase page ranking in a short term. These activities have no firm base and are against Google or any search engine’s terms and conditions. Using black hat SEO techniques can cause a business immense trouble as search engines will ban its website and related sites. The outstanding use of Black Hat SEO strategies over time has led to its users being openly restricted on platforms such as Google’s Webmaster Guidelines. A business should identify if it only wants Google to recognize its website or content, or if it wants to contribute to improving brand recognition. If a business’s activities are just improving its Google ranking and not having a positive effect on the brand identity, then it can be indicated that a business is using Black Hat SEO.
In contrast, white hat SEO is a long-term strategy that incorporates morally correct and legal ways that follow Google’s Webmaster Guidelines. These are the terms and conditions set by Google which lead to an ethical way of utilizing SEOs. Guidelines may be difficult to interpret but the whole idea is “not to be misleading.” This in turn means, a business should not mislead or be manipulative in ranking or violate any Google guidelines. White Hat SEO can also be classified in terms of how impactful it is for the viewers. Google’s most popular objective is that it wants to collect appropriate results for the user’s searches in the minimum time possible. This shows how essential it is for them to keep their users on top priority. Similarly, white hat SEO is the process of publishing optimized and high-quality data that benefits users.
Reporting Black Hat SEO
It is important for a business to file a report against a website if it is engaging in any black hat SEO tactics which are against Google’s Webmaster Guidelines. Moreover, it is also necessary to report a website if spam high ranked website is being shown in the result of a keyword. If competitors website is using black hat SEO against another website, and lastly if any other website has accused a business’s website unethically. A report/complaint should be filed against such factors through Google’s web spam report, to inform them about any unfair, mediocre website which indulges in being related to a real website that uses white hat SEO.
As mentioned earlier, Google’s priority is its customers. It wants reliable, high-quality, and enriched content to be ranked on top to make it accessible for its users. It will filter the content which is being provided rather than checking the immense use of keywords in content, posts, or blogs. Google is going to value the information a website is providing and rank it higher if it can examine that the information is coming from a reliable source and not a strategy of black hat SEO. Conclusively, black hat SEO strategies are forbidden by Google as they disregard the Google Webmaster Guidelines. It avoids taking any chances to provide its users with unreliable or corrupt content which not only gives the wrong impression but also deflates the universal image of being “user-friendly”.